We brought the vibrant color/design energy of the Hibiscus KitchenAid Stand Mixer to life through a fresh couture collection. Designer Marta Del Ray led the vision, collaborating with five bold, emerging designers to craft the pieces.

The collection debuted during New York Fashion Week through a live activation. To amplify the occasion, we partnered with PAPER Magazine on an exclusive lookbook and plastered hundreds wild postings across NYC streets. We teamed up with Getty Images to capture the event, giving fashion editors instant access to discover and share the looks. Grabbing the attention of editors who usually only cover couture.